To be or not to be (a burger)

To be or not to be (a burger)

I just wanted to share this with you – McDonald’s explains in this video, why their burgers served don’t look anything like the burgers from the commercials. Enjoy!


Working at McDonalds

When scrolling through the employee profiles on the German website, I noticed a lot of them praising the good team work and how close and friendly everyone was. According to McDonalds, this atmosphere makes working enjoyable. Funny enough, I never experienced any of it when visiting McDonalds. Either the staff were yelling at each other or gesturing due to language problems. 
The question is: Why does the company portray an obviously stressful, horrid job as a relaxing, family friendly business? 


One of the reasons I reduced my visits to McDonalds over the last few years wasn’t theoutrageous amount of salt or fat in their products (I eat healthy most of the time, so stops at a fast food restaurant once in a while was ok), but the low quality of meat. After hearing of MSP and MSM (mechanically separated poultry and meat) I stopped eating there. Romour has it, the actually inedible parts of chicken – tissue, bones, even eyeballs, are pressed through a sieve and ground to a pink lump, washed with ammonia, re-flavoured and portioned to be sold as the best parts of happy little chicken (in fact, MSP does not generally use eyeballs etc. to create ‘meat’, it means stripping bones from leftover meat).

During the research for this week, I checked on the ingredients of Chicken McNuggets – and was surprised. The American website as well as the German one lists white meat (that is chicken breast) and its skin as the meat used in their nuggets. No word of MSP, no yucky ingredients. According to various other sources, McDonalds stopped using MSP years ago. Still don’t feel confident about Chicken McNuggets? Then stay with beef – thanks to BSE, MSM from the carcasses of bovines is prohibited as human food in the U.S.

Fast food – fast conclusions (?)

On reading the articles on I noticed the overwhelming amount of not only negative but also polemic entries. Most of them addressed the customers as well as the food, and as I scrolled down the pages and flicked through the articles it became obvious that customers were considered even more stupid than the employees.
Until not so long ago it wasn’t bad weighing a little more than a german size 38, it was considered a sign of good health. Nowadays ‘obese’ seems to start with a size 42, and interestingly enough weight and IQ are connected if you read the articles under that point of view. Fat customers are stupid? Why do we associate obesity with stupidness? The book by Josh Ozersky describes the early stages of McDonalds as a restaurant fit for everyone from worker’s to suburban car-owner’s wage, an affordable and clean alternative to eating at home. This seems to have changed, and along with it the customers and our view on those people eating McDonalds on a regular basis.
What I’m trying to say is that we obviously connect eating habits with a certain level of IQ, which has changed over the last fifty years and which is probably still in the process of changing. How is McDonalds going to change our view on its customers over the next fifty years?