Working at McDonalds

When scrolling through the employee profiles on the German website, I noticed a lot of them praising the good team work and how close and friendly everyone was. According to McDonalds, this atmosphere makes working enjoyable. Funny enough, I never experienced any of it when visiting McDonalds. Either the staff were yelling at each other or gesturing due to language problems. 
The question is: Why does the company portray an obviously stressful, horrid job as a relaxing, family friendly business? 

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