“Hug Me” Coke Machine Dispenses Free Coke

The National University in Singapore installed a new vending machine that dispenses free coke in exchange for hugs. The Coca-Cola spokesperson says this is part of Coke’s sinister-sounding “Open Happiness” global marketing campaign:

Happiness is contagious. The Coca-Cola Hug Machine is a simple idea to spread some happiness.

I just thought I’d highlight the story because of the link that I fear between obesity and cheap free-flowing soft drinks, and also because of the language of contagion, here used in reference to happiness, but in our class conversation in reference to obesity.

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